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Shelley Porcelain Art Deco "Vogue" Pattern Coffee Set c1930

Heading :  Shelley porcelain Art Deco "Vogue" pattern coffee set.
Date : c1930
Period : George V
Marks : "Shelley England" mark and "11786" 
Origin : Staffordshire, England
Colour : Orange, silver, and black
Pattern : Vogue - pattern 11786
Features : Comprised of six coffee cups and saucers, a sucrier, cream jug, and coffee pot. 
Condition : Excellent, except for the sucrier which has a hairline crack running from the rim to the foot. The black block on the side of the coffee pot is a liitle faded
Restoration : The crack has been cleaned and secured
Dimensions Teacups: 6.5cm height, 7.5cm diameter. Saucers: 12.2cm diameter. Cream Jug8cm height, 7.3cm diameter bowl. Sucrier: 6cm height, 10.8cm diameter bowl. 
Weight : 1501 grams

 

 

Eric Knowles Comments

 

 

The Shelley factory based in Stoke on Trent enjoyed tremendous success at a time when others struggled due to the shock waves emanating across the North Atlantic from New York’s infamous ‘Wall Street Crash’ of 1929.

 

Despite the worldwide turmoil the Shelley bone china tea and coffee services found favour with the younger generation, who like a certain ‘Millie’ strived to also be ‘thoroughly modern’

 

Consequently the new and inventive forms often decorated with clean geometric designs provided the most affordable gift to newlyweds and consequently referred to as ‘Wedding Day Shelley’

 

Additional emphasis was given by the advertising fronted by the all modern ‘Shelley Girl’ produced as a promotional figure complete with red on white patterned frock and black cloche hat.

 

Credit for the new designs went to Eric Slater while the company’s  equally popular nursery series were as a result of the freelance designs commissioned from non-other than Mabel Lucie Atwell

 

Eric Slater’s red block pendant design on this coffee set was also produced in an attractive mint green and at the time displayed an obvious affinity with the in vogue ‘Cubist’ movement and dominance of geometric patterns. This shape was also available in a yellow and black Sun Ray pattern that proved popular in no end of leaded glass designs that promised a bright new tomorrow.

 

 

Although such coffee sets are invariably described as Art Deco their simplicity of form and relatively scant, yet tasteful, decoration offers a distinct change of direction from what had gone before.

 

The 1930’s was after all the decade when the luxuriant furnishings epitomised by those shown at the 1925 Paris Exhibition eventually gave way to the simplicity and new materials advocated by American industrial  designers .

 

Modernity appears to have eventually come of age in this ‘Brave New World’ with the growing emphasis of all things streamline influenced by the contours of ocean liners, fast trains and the commercial aeroplane .Consequently it would not be out of place to consider this Shelley coffee set qualifying as ‘Art Moderne’.

 

Having said this it would also not be out of place at the tea table of a certain Hercule Poiret in need of a cuppa to refresh those legendary little grey cells.

Similar sets were fetching £2000 in the major salerooms in 2005.

 

 

 

 

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  • Product Code: 2019022513
  • Availability: 1
  • £1,525.00


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